![]() ![]() Most analysts estimate that the number of premium users is only a small percentage of the 161 million accounts on the site, but by the end of Q1 2012 revenue from premium fees ran around $37.9 million. Now don't misunderstand me, their revenue scheme is ingenious. Want your job application to be featured at the tip top of search results? Want to know the names of everyone who has viewed your profile, and be able to contact them? Need to make sure the right applicants see your job posting? Pay the small fee to LinkedIn and they'll be more than happy to help you out.īut this fundraising method has done something odd to poor LinkedIn - it has turned it from a social media site into a job and professional referral forum. For a fee LinkedIn is happy to offer all sorts of 'premium' features to job seekers and employers. Its stock is doing way better than Facebook's, despite the smaller profit margin, and it actually sells its services rather than giving them away. The focus on business did not end with its mission statement either. It's always billed itself as being cut from a different cloth than its competitors a social media site made for business, job seekers and recruiters alike, and could be used to forge connections with fellow colleagues in your field. Remember LinkedIn? The forgotten middle child of the social media world, wedged between Facebook and Google+ - neglected, awkward, and always hitting people up for money.
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